BACKSTORY+

The goal is straightforward: align everyone—from executives to interns—through clear, efficient communication that builds alignment, agreements, and accountability. Ensuring that values, culture, priorities, and key metrics are all in sync, the aim is to make sure that when everyone’s on the same page and accountable, outcomes that impact people and performance are just around the corner.

"I want to train your team so well that they'll put me out of a job."

– Jay Williams 

ABOUT JAY

“My gift isn’t knowledge, you can ask ChatGPT for that. My gift is offering new, different, and deeper thinking, shaking up your perspective, and taking it somewhere it’s never been before with unconventional insights.” – Jay Williams

 

What if better thinking–and better choices–became your competitive edge? Jay Williams helps leaders, from small businesses to Fortune 500 giants, turn challenges into clarity and ambition into action. His leadership philosophy is simple, scalable, and sustainable–because the best solutions don’t need to be complicated.

Jay’s expertise spans executive development, sales transformation, process alignment, and change management. But his real superpower is helping leaders cut through the noise to create alignment—clarity around values, culture, and priorities that turn vision into reality. His approach ensures leaders walk away with practical tools that work immediately and evolve.

As the author of This vs That: A Leaders Playbook for Simplifying Tough Choices and LeaveYour Mark: The Thinking, Skills, and Behaviors of Influencers, Jay challenges readers and audiences to see leadership differently. Known for his warm humor and direct style, he inspires people to ask better questions, shift their perspectives, and leave preconceptions behind.

Jay’s been where you are—entry-level to the executive suite— which gives him a unique ability to connect with leaders at every stage of their journey. He knows firsthand the pressure of balancing competing priorities, making tough choices, and leading with clarity in a fast-moving world.

Leadership isn’t just about knowing what to do—it’s about making choices that matter. That’s where Jay comes in.

Jay also has proven expertise in creating alignment among leaders and executives to ensure clarity of values, company culture, strategic priorities, and key business metrics. A student of human behavior and leadership, his track record, consulting, and writing offer a lifetime of insight.

Jay is the author of This Vs That: Better Thinking, Better Choices, Better Leader and Leave Your Mark: The Thinking, Skills and Behaviors of Influencers. A frequent speaker at industry events, his warm, humorous and sometimes irreverent style engages audiences to shift their thinking. He helps them examine their point of view, eliminate their preconceptions, and start searching for truth instead.

Jay has lived in your world—entry level to executive suite—which helps him communicate from your perspective.

RETHINK CHOICES.

Choices are the foundation of leadership. They shape direction,

influence outcomes, and reflect values.

RETHINK LEADERSHIP.

Leadership is about action, vision, and influence.

RETHINK APPROACH.

Approach is how leadership is applied. It speaks to style,

method, and adaptability, ensuring choices and leadership align with real-world needs.

RETHINK IMPACT.

Impact is the result of thoughtful choices, effective leadership,

and an intentional approach.

ABOUT JAY

With a reputation for exceptionally satisfied clients, Jay helps leaders from small businesses to Fortune 500 companies achieve desired outcomes through his leadership philosophy and methodology. He has significant experience in executive development, sales, process analysis and transformation, client services, and change management.

Jay also has proven expertise in creating alignment among leaders and executives to ensure clarity of values, company culture, strategic priorities, and key business metrics. A student of human behavior and leadership, his track record, consulting, and writing offer a lifetime of insight.

Jay is the author of This Vs That: Better Thinking, Better Choices, Better Leader and Leave Your Mark: The Thinking, Skills and Behaviors of Influencers. A frequent speaker at industry events, his warm, humorous and sometimes irreverent style engages audiences to shift their thinking. He helps them examine their point of view, eliminate their preconceptions, and start searching for truth instead.

Jay has lived in your world—entry level to executive suite—which helps him communicate from your perspective.

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RESULTS OF A STUDY CONDUCTED BY MANCHESTER, INC. OF 100 EXECUTIVES PRIMARILY FROM FORTUNE 100 COMPANIES

+Among the benefits reported by companies that provided coaching to executives were notable improvements in:

Productivity

0 %

of executives reported increased productivity

Quality

0 %

of executives reported an increase in quality

Strength

0 %

of executives noted an increase in organizational strength

customer service

0 %

of executives documented an increase in customer service

Complaint Reduction

0 %

of executives achieved a reduction in customer complaints

retention

0 %

reported an increase in retention of executives who were coached

Cost Reduction

0 %

of executives realized a reduction in cost

profitability

0 %

of executives showed improved bottom-line profitability

+Among the benefits reported by executives who received coaching were:

Relationships

0 %

experienced Improved working relationships with direct reports

Relationships

0 %

reported enhanced working relationships with immediate supervisors

Teamwork

0 %

noted better teamwork

Relationships

0 %

experienced strengthened working relationships with peers

Job Satisfaction

0 %

reported Increased job satisfaction

Reduced Conflict

0 %

experienced reduced conflict

Commitment

0 %

noted greater organizational commitment

Clients

0 %

reported Improved working relationships with clients