– Jay Williams
Choices are the foundation of leadership. They shape direction,
influence outcomes, and reflect values.
Leadership is about action, vision, and influence.
Approach is how leadership is applied. It speaks to style,
method, and adaptability, ensuring choices and leadership align with real-world needs.
Impact is the result of thoughtful choices, effective leadership,
and an intentional approach.
What if better thinking–and better choices–became your competitive edge? Jay Williams helps leaders, from small businesses to Fortune 500 giants, turn challenges into clarity and ambition into action. His leadership philosophy is simple, scalable, and sustainable–because the best solutions don’t need to be complicated.
Jay’s expertise spans executive development, sales transformation, process alignment, and change management. But his real superpower is helping leaders cut through the noise to create alignment—clarity around values, culture, and priorities that turn vision into reality. His approach ensures leaders walk away with practical tools that work immediately and evolve.
As the author of This vs That: A Leaders Playbook for Simplifying Tough Choices and LeaveYour Mark: The Thinking, Skills, and Behaviors of Influencers, Jay challenges readers and audiences to see leadership differently. Known for his warm humor and direct style, he inspires people to ask better questions, shift their perspectives, and leave preconceptions behind.
Jay’s been where you are—entry-level to the executive suite— which gives him a unique ability to connect with leaders at every stage of their journey. He knows firsthand the pressure of balancing competing priorities, making tough choices, and leading with clarity in a fast-moving world.
Leadership isn’t just about knowing what to do—it’s about making choices that matter. That’s where Jay comes in.
With a reputation for exceptionally satisfied clients, Jay helps leaders from small businesses to Fortune 500 companies achieve desired outcomes through his leadership philosophy and methodology. He has significant experience in executive development, sales, process analysis and transformation, client services, and change management.
Jay also has proven expertise in creating alignment among leaders and executives to ensure clarity of values, company culture, strategic priorities, and key business metrics. A student of human behavior and leadership, his track record, consulting, and writing offer a lifetime of insight.
Jay is the author of This Vs That: Better Thinking, Better Choices, Better Leader and Leave Your Mark: The Thinking, Skills and Behaviors of Influencers. A frequent speaker at industry events, his warm, humorous and sometimes irreverent style engages audiences to shift their thinking. He helps them examine their point of view, eliminate their preconceptions, and start searching for truth instead.
Jay has lived in your world—entry level to executive suite—which helps him communicate from your perspective.
