BACKSTORY+

“My gift isn’t knowledge, you can ask ChatGPT for that. My gift is offering new, different, and deeper thinking, shaking up your perspective, and taking it somewhere it’s never been before with unconventional insights.”

– Jay Williams

I build leadership capability that doesn’t depend on me.
Simple. Scalable. Sustainable.

– Jay Williams 

RETHINK CHOICES.

Choices are the foundation of leadership. They shape direction,

influence outcomes, and reflect values.

RETHINK LEADERSHIP.

Leadership is about action, vision, and influence.

RETHINK APPROACH.

Approach is how leadership is applied. It speaks to style, method, and adaptability, ensuring choices and leadership align with real-world needs.

RETHINK IMPACT.

Impact is the result of thoughtful choices, effective leadership,

and an intentional approach.

ABOUT JAY
Most leadership problems aren’t skill problems. They’re agreement, accountability, and alignment problems.

Jay Williams works with leaders and leadership teams when work slows down, priorities blur, and meetings end without real decisions. His focus is simple: turning indecision into clear agreements, follow-through into accountability, and effort into alignment—so work actually moves.

Jay believes leadership isn’t about knowing more. It’s about making better choices. Leadership isn’t complicated, but it is hard—not because leaders lack information, but because they delay, revisit, or avoid the decisions that create momentum. Before behavior changes, decisions must be made—and owned.

His work is designed to be simple, scalable, and sustainable. No frameworks to memorize. No pressure masquerading as accountability. Just clarity that holds up when the pace is high and the stakes are real.

Jay is the author of This vs That and Leave Your Mark, books grounded in the same belief behind his work: leadership lives in the choices leaders make—and the agreements they keep.

No agreements.
No accountability.
No alignment.
No leadership.
ABOUT JAY

With a reputation for exceptionally satisfied clients, Jay helps leaders from small businesses to Fortune 500 companies achieve desired outcomes through his leadership philosophy and methodology. He has significant experience in executive development, sales, process analysis and transformation, client services, and change management.

Jay also has proven expertise in creating alignment among leaders and executives to ensure clarity of values, company culture, strategic priorities, and key business metrics. A student of human behavior and leadership, his track record, consulting, and writing offer a lifetime of insight.

Jay is the author of This Vs That: Better Thinking, Better Choices, Better Leader and Leave Your Mark: The Thinking, Skills and Behaviors of Influencers. A frequent speaker at industry events, his warm, humorous and sometimes irreverent style engages audiences to shift their thinking. He helps them examine their point of view, eliminate their preconceptions, and start searching for truth instead.

Jay has lived in your world—entry level to executive suite—which helps him communicate from your perspective.

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OF 100 EXECUTIVES, THE MAJORITY OF WHOM WERE FROM FORTUNE 100 COMPANIES.

Study by Manchester Inc

+Among the benefits reported by companies that provided coaching to executives were notable improvements in:

Leadership Needs

0 %

Front-line leaders say they’re not getting as much support from managers as they need.

Support Gaps

0 %

Front-line leaders report the guidance they do receive falls short.

Employee Growth

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U.S. and Canadian employees believe having someone to turn to for professional advice is essential.

Skill Priorities

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HR professionals expect people-development skills to be a critical priority for leaders in the years ahead.

Productivity

0 %

of executives reported increased productivity

Quality

0 %

of executives reported an increase in quality

Strength

0 %

of executives noted an increase in organizational strength

customer service

0 %

of executives documented an increase in customer service

Complaint Reduction

0 %

of executives achieved a reduction in customer complaints

retention

0 %

reported an increase in retention of executives who were coached

Cost Reduction

0 %

of executives realized a reduction in cost

profitability

0 %

of executives showed improved bottom-line profitability

+Among the benefits reported by executives who received coaching were:

Relationships

0 %

experienced Improved working relationships with direct reports

Relationships

0 %

reported enhanced working relationships with immediate supervisors

Teamwork

0 %

noted better teamwork

Relationships

0 %

experienced strengthened working relationships with peers

Job Satisfaction

0 %

reported Increased job satisfaction

Reduced Conflict

0 %

experienced reduced conflict

Commitment

0 %

noted greater organizational commitment

Clients

0 %

reported Improved working relationships with clients