TRANSFORMATIVE THINKING FOR LEADERS, EXECUTIVES, and your teams+

DRIVINGCOLLABORATION+ENHANCINGCONFIDENCE+PREVENTINGCONFLICT+ELEVATINGCOACHING+ENABLINGCOMPETENCE+EMPOWERINGCOMMUNICATION+REACHINGCONSENSUS+CREATINGCONNECTION+BUILDINGCONVICTION+BETTERINGCONVERSATION+IMPROVINGCONSISTENCY+FOSTERINGCOOPERATION+STREAMLININGCOORDINATION+STRENGTHENINGCOHESION+FOSTERINGCOMMITMENT+CULTIVATINGCOMPASSION+AMPLIFYINGCOOPERATION+

DRIVINGCOLLABORATION+ENHANCINGCONFIDENCE+PREVENTINGCONFLICT+ELEVATINGCOACHING+ENABLINGCOMPETENCE+EMPOWERINGCOMMUNICATION+REACHINGCONSENSUS+CREATINGCONNECTION+BUILDINGCONVICTION+BETTERINGCONVERSATION+IMPROVINGCONSISTENCY+FOSTERINGCOOPERATION+STREAMLININGCOORDINATION+STRENGTHENINGCOHESION+FOSTERINGCOMMITMENT+CULTIVATINGCOMPASSION+AMPLIFYINGCOOPERATION+

Capacity Coaching Training for leaders builds a framework for accountability while empowering your team to handle more, think bigger, and achieve greater goals. It enhances your delegation skills, grows your team’s capabilities, and helps you tackle challenges confidently. The result? A team equipped to manage larger projects successfully, allowing you to focus on leading strategically and driving higher-impact outcomes.

Capacity Coaching: Fueling the Fire of Culture+

Productivity

0 %

Improved productivity produced by Coaching

Well-being

+ 0 %

Increase in well-being brought about by coaching

Job Satisfaction

0 %

Employees reported improvement in job satisfaction after coaching

Performance

+ 0 %

Team Performance boosted by coaching

Leadership

0 %

of leaders show improved effectiveness with coaching

Leadership

0 x

companies reported an average ROI of 6 times the cost of coaching

My purpose is to help you have more efficient, effective, and energizing conversations.+

I guide teams through a battle-tested process that’s so simple it feels like second nature, so executable you’ll wonder why you haven’t done it sooner, and so sustainable it’ll outlast your career—because, honestly, who needs more complexity and short-lived solutions?

The "I Do, We Do, They Do, Group Do" method

Methodology+

I Do: Provide expert modeling and facilitation to set the foundation.

We Do: Conduct collaborative workshops and co-construct tailored coaching sessions.

They Do: Enable participants to engage in independent practice to solidify their skills.

Group Do: Facilitate follow-up 90-minute group Capacity Coaching Training calls to reinforce learning and foster ongoing development.

Committed to development

Who it's for+

Capacity Coaching Training is designed for leaders and managers who want to improve their ability to manage teams, enhance performance, and align with organizational goals. It’s ideal for those looking to develop key skills like communication, strategic thinking, and accountability

WHAT PEOPLE ARE SAYING ABOUT JWCO+

Beauty Industry
Director of Sales (US and Oceania)
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Jay has a remarkable knack for pushing you to dig deeper and understand the 'why' behind what you think you know. His guidance has motivated me, my team, and our customers to think differently and see the possibilities of accountable collaboration.
Distribution Industry
CEO
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I have worked with Jay for over 10 years. JW's superpower is asking the questions that make you think deeply. He challenges assumptions and opens up new ways of approaching problems. It’s a game-changer for any leader. Thanks to Jay’s teaching, I am a better leader, better sales person and even a better parent.
Recruitment Industry
CEO
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Jay's superpower is asking the questions that make you think deeply. He challenges assumptions and opens up new ways of approaching problems. It’s a game-changer for any leader.
Travel Industry
President
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Jay taught me the art of asking the right questions, and it's completely changed how I lead. Now, instead of giving directions, I guide my team to find their own solutions.
BioTech Industry
Director of Client Services
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Jay has a unique gift for teaching the skill of asking powerful questions. This skill has not only improved my interactions with my team but has also helped me uncover deeper insights.
Engineering Industry
CFO
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Jay has a remarkable knack for pushing you to dig deeper and understand the 'why' behind what you think you know. His guidance has motivated me, my team, and our customers to think differently and see the possibilities of accountable collaboration.
Global Engineering Company
CFO
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Jay Williams helped us elevate trust and communicate more efficiently and effectively, which helped us operate faster, achieve our goals, and be more accountable as a team. I highly recommend Jay's services to any company with ambitious goals because Jay's unique approach targets the biggest impediment to success: us.
Distribution Engineering Company
VP
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Jay has a talent for facilitating discussions that reshape your thinking. He teaches the art of asking the right questions, actively listening to the answers, which helps guide the team to find their own solutions.
Beauty Industry
President
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Not only has Jay enabled us to look at our business from a whole new perspective he has been the most effective therapist I’ve seen:)
Services Industry
Principal
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Jay taught us how to ask probing questions that allow team members to make decisions using new thinking. We learned that is the role of the company's leadership, to influence thinking, to get employees to see things through our lens. When successful, we have their commitment instead of compliance. This has completely altered how we coach our team.
BioTech Industry
Managing Director/CEO
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Through Jay's coaching, I’ve developed a more effective leadership approach by asking the right questions and actively listening, leading to a more cohesive and motivated team. Jay has shown my team and I how to constructively look at tough conversations in a different way, and use questioning to make for a better outcome.
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Two Books
One Transformative Philosophy+

This vs that

A complete philosophy of leadership that deemphasizes power and control in favor of right thinking, right understanding, and the right people taking initiative to deliver results.
View List of Chapters
Chapter 1. Trust
Chapter 2. EQ vs. IQ
Chapter 3. Socrates vs. Confucius
Chapter 4. Commitment vs. Compliance
Chapter 5. Agreement vs. Expectation
Chapter 6. Willingness vs. Ability
Chapter 7. Acknowledge and Question vs. Defend and Explain
Chapter 8. Conversation vs. Confrontation
Chapter 9. What vs. Why
Chapter 10. Curiosity vs. Courtesy
Chapter 11. Leadership vs. Management
Chapter 12. Growth vs. Fixed
Chapter 13. Humble vs. Hubris
Chapter 14. Pivot vs. Persevere
Chapter 15. Brainstorming vs. Agenda
Chapter 16. Face it vs. Fake it
Chapter 17. Facts vs. Feelings
Chapter 18. Praise vs. Punishment
Chapter 19. Respond vs. React
Chapter 20. Reputation vs. Revenue
Chapter 21. Feedback vs. Criticism
Chapter 22. Renegotiated vs. Broken Promises
Chapter 23. Values
Chapter 24. Beginning vs. Ending
Small Book with a Big Message!
Terrence McKee - "This vs That"
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This is a short & easy read with a big message. Keep a pad, pen or your phone close as you'll want to make notes. It's a springboard for realizations about your present and ideas for your future . . . The Table of Contents alone gives you a glimpse of the wonderful ride you're in for! BRAVO Mr Williams! This book will not disappoint . . .

Leave Your Mark

The skills necessary to make a difference do not require a title—only a shift in thinking, perspective, and behavior. Leave Your Mark is a book about leadership based on a lifetime of experience, study, and leading.

View List of Chapters
Chapter 1. Leave Your Mark
Chapter 2. Can I Buy a Value?
Chapter 3. Walk the Walk
Chapter 4. What Comes After Sex?
Chapter 5. What Business Are You In?
Chapter 6. With Great Power Comes Great Responsibility
Chapter 7. Got Trust?
Chapter 8. EQ: Genius has Its Limits
Chapter 9. Get Up! Get on Up! Get Up off of that Couch!
Chapter 10. How do You Like Me so Far?
This is just a great read!
John Palmieri - "Leave Your Mark"
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The best things that I always take from whenever I hear Jay speak or read his book is, I feel like I'm a better human because of it. Becoming a more mindful leader and being more purposeful in all my coaching goes beyond being better at "my job." It grows my relationships with everyone I come in contact with. Read, learn, live, repeat:)

leadership
conflict
communication
culture

How Can You Keep Employees Motivated?

Discover How To Maximize Your Business’s Potential

How Should You Handle Disagreements As A Manager?

Why Effective Leadership Starts With A Focus On Your Thinking

How to Help an Underperforming Team Member

Why Leaders Need To Frame Their Questions Around ‘What’ Instead Of ‘Why’

WHEN SHOULD YOU FIRE SOMEONE?

CAN I BE FRIENDS WITH THE PEOPLE I LEAD?​

How skilled are
your THINKING,
CHOICES,
AND LEADERSHIP?

Work with jay+

First Time
conversation
15 minutes

Client
conversation
30 minutes

Team
conversation
60 minutes